Tuesday 5 January 2010

Task 3- music video director research

Joseph Kahn

The music video which was released to Kerrang, was directed by Joseph Kahn who has done many music videos himself. These include;

Between angels and insects by papa roach
Everybody by the backstreet boys
Forever by Chris brown
I hate this part by the pussycat dolls
Sweet escape by Gwen Stefani ft Akon

Kahn was born in 1972 on October the 12th. He was born in Livorno, Italy until his family moved to Texas.
Kahn’s music videos tend to be more versatile than most other music videos done by other music video producers. Due to his mass amount of artists he has worked with, he has done videos such as RnB and Heavy metal rock songs.
When he did Always by Blink 182 his techniques were basically child like making the video more appealing towards young people.

Also when he did “Between Angels and Insects” by Papa Roach he made it very much based on special effects by making him scream out “insects”. This video is appealing towards young teenagers who are Gothic because its quite a heavily Gothic video which I think, in the long run, is what Kahn was aiming for. When the video starts, the camera moves straight forwards through the band members heads and finally through a cockroach on the wall. This is quite cool because it shows how different the anatomy between humans and cockroaches actually are.

Many of the artists he has worked with are American, this may he because he lives in America himself. American Goth Rockers are slightly heavier than British Goth Rockers due to the fact that Gothic behavior originates from America itself.

The target audience he aims for are teenagers roughly around 11 to about 19. this gives him a good area which he expand on allowing him to gain many reviews for his work. Kahn has directed commercials for Acura, Bacardi, BMW, Hewlett Packard, Vodafone, Budweiser, ASICS, Renault, Mazda, Coors Light, NASCAR, Saab, Ford and PlayStation. His Fox/Nascar campaign won a 2004 Clio for visual effects.

Target audience responses

Stuart Robinson aged 18 comments about 'Between angels and Insects': “I think it showed high levels of editing with good effects with the insects. I mainly liked it when they poured from him his mouth”.

He also said about Blink 182’s video for Always: “how they spaced the times between each slide worked ridiculously well around the people acting in the shots. Also, the fact they only used one shot for the whole video shows great timing and accuracy with acting”.

Micheal Whiting aged 16 says: “the split screen worked really well and I really enjoyed watching it. The music worked well with the video because the lyrics matched the visuals like there were loads of emotions in the lyrics and visuals P.S I love blink 182”.
Form this you can see it is obvious that Kahn’s work is greatly appreciated by the target audience of late teens he works for.

Kahn also directed “what I’ve done” by Linkin Park which uses a lot of archive footage from WW2 and nuclear warhead testing, as well as some performance form the band, to create a video set out to leave a message.

The lyrics and the visuals are very close because they link up very well due to the fact that the lyrics say things like:
“In this farewell there’s no blood”
“I’ll face myself to cross out what I’ve become”

This video is powerful and really does get into the hearts of teenagers.
In my own personal opinion I believe that this video is my favourite video of all time because I love the song and the video just completes it for me.
The videos mainly promote the bands and their music rather than the individual who created the video, for example, I had never heard of Joseph Kahn until this assignment was set. This is because I always use to think that the band themselves made the videos which obviously isn’t true. After watching a couple of his videos, e.g. the Linkin Park one and the Blink 182 one, I would really like to go and see them playing live somewhere. After all, I love the bands. He makes the band members look really good and makes them seem to have a sort of royalty about them even though they are just ordinary people who are just extremely good at what they do.


Kahn has worked with ,amy artists such as:
• Muse
• Ciara
• Britney Spears
• Ashlee Simpson
• Kelly Clarkson
• Monica
• Rob Zombie
• Backstreet Boys
• U2
• The Chemical Brothers
• Blink 182
• Eminem
• TLC
• Mariah Carey
• Moby
• George Michael
• KoRn
• Janet Jackson
• Black Eyed Peas
• Destiny's Child
• Gwen Stefani
• Brandy
• Pussycat Dolls and many more.

Joseph has received a number of Music Video Production awards. He also been nominated for a few awards at the MTV Video Music Awards. He was nominated for Best Video of the Year for,
• Brandy and Monica- “The Boy is Mine”
• Britney Spears- “Toxic”

He won his first Grammy back in 2002 for Eminem-“ Without Me” video. And that also won the MTV VMA’s Best Video of the Year and Best Direction award.

He has directed a wide genre of music videos. So therefore the intended target audience would people who either listened to all the artists Kahn has worked with or people who like any type of genre of music.

joseph karn aslso directed the film "torque"

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